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Messaging Mavens on the Big Screen Provide Insights Into Our Industry (Cookerly Public Relations & ...

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(Source: Cookerly Public Relations & Marketing Services) Joanna Hoffman: 'I'm begging you to manage expectations.' Steve Jobs: 'Have I ever let you down?' Joanna Hoffman: 'Every single [bleeping] time.' - Aaron Sorkin's screenplay for Steve Jobs (2015) In roles big and small as media and messaging coaches, three award-winning film actresses are rising to the occasion this month in movies that tackle the myth and the reality of newsworthy moments in time. Although the films have tallied varying box office totals, the cinematic characters have modeled a steely determination characteristic of many of the women who dominate today's communications industry. It's great to see these characters on...

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